Well, aparently snatching the NFL license from SEGA (and every other company) has really helped EA since madden 06 has sold 1.7 million copies across all platforms, the biggest selling Madden to date in the first week. While not surprising, it is pumping money into retail when many developers cant sell any of their games.
Apart from being the only game with official NFL teams, the fact that it was released in every console (even the Master System and the Playdia) at the same time (except the PC that came later, and the PSP version TBR in september)
Well, I think this comic sums pretty much sums everything I think about EA being the only company autorised to make NFL games
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