Today we live in a world of constant economical problems. The main reason its the exploitation of new markets, all in the name of the easy money.

Those markets fall when the amount required to put things to work exceds the profits. Unless that that market its a critical one (like weapons) the hype will evaporate and everyone related to it its goin to flee.

The VG industry its now in the middle of the storm: several studies report that the game production cost are goin to increase 40% in this new generation, leaving the last remaining independent developers at the edge of bankrupcy.

Yea it sucks, mostly becos every market that collpases cant ever be what it used to be. Just look at the internet, when the levels of speculation hit the roof the whole nasdaq came down like bush approval ratings:smt042

Now, when costs go up you cant take the risk to do "innovations", just becos if the game dont sell as planned you would be literally fucked. BUT at the same time, when something lacks innovation the hype sorrounding it evaporates, and people are no longer interested in it.

Now we have a paradox: we cant innovate cuz the risk its way too high, but we cant leave everything as it is, cuz the market would stagnate and fall to its doom.

At the same time this console ganeration its goin to be the most expensive ever: never in history a product was sold with such loss (look at the X360 price tag). In other words: if this thing is goin to blow, now its the most probable time to do so.

The bet its way too high and if daddy doesnt win we all goin to be homeless.:no:smt043