'DR. KOPA’S ‘FENG SHUI OF BRAND NAME GOODS’
1. This monthly column appears in Brand Joy, a popular woman’s magazine devoted to Japan’s love affair with brand name goods. One third of all designer goods purchased in the world are bought by Japanese consumers, and “Brand Joy” helps serious shoppers keep up with the latest trends and styles.
In the ‘Feng Shui of Brand Name Goods’, Dr. Kopa advises readers about which brand name goods will bring them good fortune, which colours are the luckiest, what type of jewellery to wear, and which side of their house is most auspicious for storing important items like designer goods in. Dr. Kopa also dispenses advice on lucky fruits, and warns about potential health , work-related and emotional problems that readers may face in the coming month, all the while shamelessly promoting his Ginza 115 shop, which, by an incredible coincidence, happens to sell all of the brands that he recommends in his column.
2. It is estimated that 40% of Japanese women own a product with Louis Vuitton’s name on it, and sales in Japan account for more than half of Louis Vuitton’s revenue despite consistent price rises (a Louis Vuitton bag costs 40% more in Japan than it does in France) and the prolonged recession.
3. “Ginza 115 Now Open!”. Dr. Kopa’s newest shop is “In a building that was constructed according to principles of Feng Shui, the top floor has three poles, the middle floor five, and the bottom seven, a design that allows benevolent spirits to enter easily.
4. Would you buy a $2000 handbag from this man?
5. Dr. Kopa uses Feng Shui to help you improve your fortune.” Feng Shui is an ancient Chinese art, which despite Dr. Kopa’s use of birth dates and predictions about the future, has absolutely nothing to do with astrology. It is actually a kind of geomancy whose practitioners try to balance and live in harmony with the energies of the universe.
6. People born in April are warned that they may be feeling a lot of stress, and that they are going through an unlucky period. They are advised that, “On days when something bad happens to you, put some bathing salts in the bath, and give yourself one squirt of perfume before you go out. Wear rings on your index and little fingers. Gold accessories will improve your talents.”
7. Lucky brand for people born in April: Christian Dior beige monogrammed makeup pouch will improve your chances of getting married.