I was about to put this up in the Marketplace, but thought I ask first, to avoid getting banned or something :P
I got this at eBay and it seems legit to me, but hope someone can confirm.
The disc is a professionally printed DVD-R. The print is not a sticker or paper, but printed directly on top of the disc.
The printing is of great quality, indicating it's most likely original.
Why would Sony send DVD-R instead of pressed-disc?
They probably didn't see a big-enough number of companies buying the disc (since they could just download it from the licensee site), so they just went with the cheap option: burn to printed DVD-R on demand.
Sorry for the crappy pics; my cellphone sucks and I don't have a better cam.