Taken from a Recent IGN article on Sega:
To this day, many credit Electronic Arts' lack of support as the Dreamcast's undoing, and much mystery and speculation has surrounded the falling out. Stolar has been kind enough to illuminate the situation, once and for all:
"[Former Electronic Arts CEO] Larry Probst is a dear friend of mine. Larry came to me and said, 'Bernie, we'll do Dreamcast games, but we want sports exclusivity.' I said, 'You want to be on the system with no other third-party sports games?'
"I looked at him and said, 'You know what? I'll do it, but there's one caveat here: I just bought a company called Visual Concepts for $10 million, so you'll have to compete with them.' Larry says, 'No, you can't even put them on the system.' I said 'Then Larry, you and I are not going to be partners on this system.'" -- Bernie Stolar
Despite later smack talk from EA against SEGA and the Dreamcast, Stolar always respected tough negotiation. "I have to applaud EA for asking for that," he admits, before fondly recalling another audacious EA negotiation. The deal fell through, but SEGA was confident that Visual Concepts could outdo even the great Madden franchise, and according to some critics, they were right.
Never knew or heard that before!?!?! :oh: