Ok so my buisness partner and I have desided to put some advertising on our vehicals for the first time. The problem I am having is he wants to go the way of BIG letters all down the side's of the cars, that he says people can see from down the street. Basically huge, short one colour words. He insists this is the way to go.
Now as for myself I am more interested in the vinal coverings calles "perff". It's the stuff that you can cover a window completley with full colour and graphics and still see through from the inside. I was thinking of using this on the back windows only, since it would like a nice detailed billboard right in front of peoples face when they are parked behind. True it will only be seen from those behind or walking by when parked, but to me just seems less tacky and a more high-tech type of look (we are a tech company).
He refuses to even consider this option as he belives it is two costly, about twice the price, will be seen less often and might be hard to see from a distance.
So what's you folks take on this ? Or any sudgestions ?We cant seem to agree on this at all :smt014