Wii retailer margins + store display pics

[n-y-n]

I stumbled upon this engadget article which has some pics of the store displays for acessories for Wii as well as prices and margins. They listed them as follows:

WII CONSOLE - 249.99 / 237.50
WII REMOTE CONTROLL - 39.99 / 32.00
WII POINTS CARD - 24.99 / 17.00
WII CLASSIC CONTROLLER - 19.99 / 14.50
WII NUNCHUK CONTROLLER - 19.99 / 14.50
WII GPAK ORGANIZER&TRAVEL - 29.99 / 18.95
WII RAYMAN RAVING RABIDS - 49.99 / 41.2
WII THE LEGEND OF ZELDA:TW - 49.99 / 40.00
WII RED STEEL REVOLUTION - 49.99 / 41.22

Anyone know what the margins on current hardware is? 12.50 seems like a very low margin for a console.

Article with some fuzzy pics at:
http://www.engadget.com/2006/10/07/w...p-and-endcaps/

[hl718]

Actually 12.50 is a pretty high margin for a game console.

Retailers are gonna love that shit if it's true.

-hl718

[Giel]

If I recall correctly, a friend of mine who owns a gameshop makes about 50 cent profit on the Gamecube, and 1 euro on the PS2 and Xbox.. So this wouldn't be all that bad.

[WanganRunner]

Wow....those are JUICY margins for a launch console and first-party accessories.

I'm sure PS3's will be sold at break-even or very close.