Examining eBay Feedback Scores
by, 05-31-2012 at 12:11 AM (425 Views)
When looking to make a purchase on eBay you see a lot of feedback scores and sometimes it can be confusing as to what exactly is a good or bad score. Now obviously Iím not talking about the 87.5% 328 feedback China scores, those ones pretty much speak for themselves but what about the 99.2% 243,008 feedback USA scores? At first galnce these sellers can look ok because there in the 99% area and they are an actual business instead of some guy just selling stuff out of his closet but hereís the problem with these guys. When you click on their feedback and take a closer look at an average month for them will look like this,
10,000 positive 670 Neutral 365 Negative
Now at first you might think this looks good but if you were to take into account the 670 neutral plus the 365 negatives, you would see that they add up to more than 10% of their customers being unsatisfied. So even though there negative is only around 3%, there overall unsatisfied customer base is pretty high. The other thing to notice with these eBay stores is that they know that the numbers work in their favour, so they are most likely to not respond to your complaints but to just let you solve it yourself through PayPal. Itís not worth there time to deal with each customer directly because they have already been paid and there are a lot of customers out there that arenít bothered enough (or informed enough) to open a case with PayPal to get their money back and in the meantime there positive percent will hide their true numbers.
On the other hand, hereís another feedback score that can be deceiving but this time in a positive way. When youíre looking to buy a T-shirt, DVD or something like that and you come across a store that specializes in it and has a score of like 99.8% 1048 feedback send them a message saying that you are looking to buy a large quantity and that you were wondering if there was a quantity you could buy where they would give you percentage off. Not all the time but I would say at least 80% of the time these sellers will be more than happy to work out a deal with you because they are just starting out and want to increase their feedback score, so itís worth it to them to give you a bit of a deal.